GA4 and Google Tag Manager
We install GA4 through Google Tag Manager or audit your existing setup. We filter out internal and bot traffic, link GA4 to Google Ads and Search Console, and add Microsoft Clarity for session recordings and heatmaps.
What analytics setup includes
We work with Google Analytics 4 and Google Tag Manager — the standard for website analytics in the US. We set them up to count leads and sales, not just visits.
Key events for leads and purchases
We track successful form submissions, phone and email clicks, chat clicks, checkouts and purchases. Calls are tracked through call tracking. An event counts only when the action actually happened.
Micro-conversions
Form opens, contact page views, add-to-cart. They show where visitors drop off and give Google Ads Smart Bidding more data to learn from.
Ecommerce tracking
For online stores, we send product views, add-to-cart and purchases to GA4. You see revenue by product, category and traffic source.
UTM tagging
We tag your ads, emails and social posts with UTM parameters, so every channel and campaign shows up in your reports.
Closed-loop analytics
We send deals and payments from your CRM to GA4 and Google Ads and import ad spend from other platforms. You see the cost of a customer by channel and which ads pay off.
Dashboard
We build a one-screen summary in GA4: leads, calls, sales, ad spend and cost per lead by channel. The data updates automatically.
Custom reports
We set up GA4 reports for your goals: leads by source, sales by campaign, the path a visitor takes to an order. Open them and see the numbers you need right away.
Let’s estimate what analytics setup would cost for your site.
Estimate your costWhich events we track for an online store and for a service business
An event fires on the result, not the click: a lead counts when the form is submitted, an order — when it’s placed. We choose the set of events for your site and agree on it with you before setup.
- product page view
- add to cart
- checkout started
- order placed
- payment completed
- express checkout (Shop Pay, Apple Pay, Google Pay)
- newsletter signup
- form submission
- phone and email click
- chat or messaging app click
- calculator or quiz submission
- price list or brochure download
- online booking
- contact page view
Conversions for your ad platforms
Ad platforms optimize bidding based on the conversions you send them. If they count clicks instead of real leads, your budget goes to the wrong people. We send each platform the same verified conversions you see in GA4.
Google Ads
We set up conversion actions for leads and purchases and turn on enhanced conversions, which use hashed customer data to match more conversions to ad clicks. Closed deals from your CRM go back into Google Ads, so Smart Bidding learns from sales, not just form fills.
Meta
We install the Meta Pixel and connect the Conversions API, which sends conversions from the server as well as the browser. Fewer conversions are lost to ad blockers and browser restrictions, and each one is counted once.
LinkedIn and Microsoft Ads
We add the LinkedIn Insight Tag and the Microsoft Advertising UET tag with conversions for leads and purchases — for B2B campaigns on LinkedIn and search ads on Bing.
The same rules everywhere
Every platform gets the same definition of a lead and a purchase. You compare channels by one set of rules, not by each platform’s own count.
Let’s estimate your analytics setup cost
Answer 5 questions and leave your website and email. We’ll send you a cost estimate and a list of events worth tracking on your site.
Step 1 of 6
What kind of website do you have?
Step 2 of 6
What’s the state of your GA4?
Step 3 of 6
Where do you track leads and sales?
Step 4 of 6
What do you need to set up?
You can pick severalStep 5 of 6
Which channels do you use to get customers?
You can pick severalStep 6 of 6
Where should we send your estimate?
How we set up your analytics
Most of the work is on our side. From you: account access and approval of the measurement plan.
Audit
- We check whether GA4 and Tag Manager are installed, which key events already exist and whether they fire correctly, how your ad campaigns are tagged and what conversions your ad platforms receive.
- From you: access to GA4, Tag Manager, your site, CRM and ad accounts; pay for the work.
Measurement plan
- We list the events to track and describe when each one fires.
- From you: approve the measurement plan.
Setup
- We configure GA4 and Tag Manager, key events, ecommerce tracking, UTM tagging, ad platform conversions and data transfer from your CRM.
Testing
- We submit test leads and place test orders, and check that each event fires once, ad platforms receive the conversions and the numbers match your CRM.
Reports and handover
- We build the dashboard, hand over documentation for every event and show your team where to find the numbers they need.
How much analytics setup costs
The price depends on the number of events, forms, ad platforms and services to connect. We confirm the exact amount after the audit.
from$75
GA4 and key events
- Included
- GA4 installation or audit through Tag Manager
- Key events for leads, calls and chats
- Micro-conversions
- Conversions for your ad platforms
- Testing with test leads
- Event documentation
from$285
Ecommerce analytics
- Included
- Everything in «GA4 and key events»
- GA4 ecommerce tracking
- Checkout and purchase events
- Product and category reports
from$560
Closed-loop analytics
- Included
- Everything in «GA4 and key events»
- Deals and payments from your CRM
- Ad spend import
- UTM tagging
- Call tracking connection
- GA4 dashboard
Plans can be combined — for example, ecommerce tracking and closed-loop analytics for an online store with a CRM.
Need regular reporting? Once a month we send a report on leads, sales and cost per lead by channel, with conclusions and recommendations. We price it after a brief.
Paid in advance, before work starts.
Estimate your costWhat to know before we start
We set up GA4, Tag Manager and ad conversions in your company’s accounts, not ours. The setup and all the data belong to you and keep working after we finish.
Your data history stays
If you change agencies or marketers, all your historical data stays in your GA4 — you won’t have to start collecting from scratch.
Every event is tested
Before handover, we submit test leads and orders and make sure each event fires once and only on the right action.
Documentation for every event
We hand over a document describing what each event tracks and when it fires. Your team or a new specialist won’t have to figure out the setup from scratch.
No personal data in reports
Customer names, phone numbers and emails are never sent to GA4 — Google’s policies prohibit it. We add a cookie consent banner in line with US state privacy laws such as the CCPA and set up Google Consent Mode, so tags respect each visitor’s choice.
Tracking for all your channels
We set up analytics for every channel you use: Google Ads, Meta, SEO, email, social media. For each one, you see how many leads and sales it brings and what they cost.
When a business needs analytics setup
These are the most common reasons companies come to us.
You can’t tell which channel brings customers
Your budget is split between ads, SEO and email, and GA4 only shows visits. Budget decisions are made by guesswork.
The numbers don’t match your CRM
GA4 shows one number of leads, your CRM another. Usually an event fires on a button click instead of a form submission, or counts one lead twice.
A new site or a redesign
Events need to be set up before launch, so you collect data from day one and don’t lose your history.
You’re launching Google Ads
Smart Bidding learns from your conversions. If they’re set up wrong, your ads optimize for random actions instead of leads.
Analytics setup questions
How much does analytics setup cost?
GA4 and key events setup starts at $75, ecommerce analytics at $285, and closed-loop analytics with your CRM at $560. We confirm the exact amount after auditing your current setup.
Why GA4 and Google Tag Manager?
GA4 is the most widely used website analytics platform and connects directly to Google Ads. Tag Manager lets you add and change tracking without editing your site’s code every time.
GA4 is already installed. Why set it up?
On its own, GA4 counts visits. Without key events, you can’t see how many leads and sales each channel brought, and Google Ads has nothing to train Smart Bidding on.
Why does GA4 show fewer leads than our CRM?
Some visitors block tracking or decline cookies, and some leads come by phone or email without going through the site. After setup, the gap stays small, and we explain where it comes from.
How do you track phone calls?
Clicks on the phone number on your site are tracked as an event. For complete call tracking, we connect a call tracking service such as CallRail: each call is tied to its source and shows up in GA4 alongside leads from the site.
Which CRMs can you connect?
HubSpot and Salesforce connect through ready-made integrations. Data from other CRMs is uploaded to GA4 and Google Ads — we’ll check how to do it in your case.
What is GA4 ecommerce tracking?
Reports for online stores: which products people view, add to cart and buy, and how much revenue each product, category and traffic source brings.
Do you need access to our site?
Yes, to install Tag Manager and set up events. If we don’t have access, we prepare instructions for your developer and check the result.
Can we read the reports without an analyst?
Yes. We put the key numbers on one dashboard and, after setup, show your team where to find what they need.
Our site runs on Shopify. Can you set up analytics?
Yes. We set up GA4, key events and ecommerce tracking on Shopify, WordPress, Webflow, Wix, Squarespace, HubSpot and other platforms.
What’s the difference between a GA4 key event and a Google Ads conversion?
A key event is an action you mark as important in GA4, such as a form submission or a purchase. A Google Ads conversion is an action Google Ads uses to measure and optimize your campaigns. We set up both and keep them consistent, so reports and bidding rely on the same data.
Why don’t GA4 and our ad platforms show the same numbers?
Each platform credits conversions by its own rules: different attribution models, time windows and ways of counting views and clicks. An exact match isn’t possible, so we document the differences and explain which numbers to rely on for which decisions.