Strategy and lifecycle map
We define which emails to send, to whom, when and why — from welcoming a new subscriber to winning back customers who haven’t bought in a while.
What email marketing includes
Email works when every message reaches the right person at the right time. That’s why we start with strategy and then set up everything else, from the signup form on your site to the revenue report.
List growth
Signup forms and pop-ups on your site, a gift or discount for subscribing, and contacts passed straight to your email platform.
Automated flows
Welcome series, abandoned cart, browse abandonment, win-back for inactive subscribers, birthday emails. Emails go out on their own in response to what a person does.
Transactional emails
Order and payment confirmations, shipping and delivery updates, review requests. We design them in your brand style and add blocks with relevant products.
Campaigns
A content calendar of promotions, new arrivals and useful content, plus email copy and subject lines people want to open.
Design and coding
A branded email template and responsive coding: emails read well on phones and in Gmail, Outlook, Apple Mail and other inboxes, in light and dark mode.
Deliverability
We help you choose an email platform, authenticate your domain (SPF, DKIM, DMARC), clean invalid addresses from your list and monitor your sender reputation.
Analytics and testing
We segment your list, A/B test subject lines and offers, and every month show you deliverability, opens, clicks, unsubscribes, orders and email revenue.
Let’s estimate what email marketing would cost for your business.
Estimate your costWhich emails an online store and a service business need
For a store, emails bring repeat sales and bring back shoppers who got distracted before buying. For a company that sells services, they keep you in touch with a prospect while they decide.
- We remind shoppers about abandoned carts and viewed products, with a photo, price and a “Complete your order” button.
- After a purchase, we suggest similar and complementary products.
- We remind customers when it’s time to reorder: supplies, cosmetics, pet food and other products with a predictable use cycle.
- We send promotions and sales by segment: one offer for new customers, another for regulars.
- We bring back customers who haven’t ordered in a long time.
- After an inquiry, we send a confirmation and explain what happens next.
- A welcome series introduces your company: how you work, what your services cost, answers to common questions.
- While a prospect is choosing, we send useful content on their problem, so they remember you when they’re ready.
- We send reminders about appointments, meetings and webinars.
- We offer current clients new services and contract renewals.
How we keep your emails out of spam
Gmail, Yahoo and Outlook require bulk senders to authenticate their domain, offer one-click unsubscribe and keep spam complaints low. Emails that don’t meet these requirements go to spam or get rejected. We set everything up before the first send and check it every month.
Domain authentication
We set up SPF, DKIM and DMARC records for your sending domain, and BIMI if you want your logo shown next to your emails in inboxes that support it.
One-click unsubscribe
Every marketing email has an unsubscribe link that works in one click, as Gmail and Yahoo require. People who want to leave unsubscribe instead of marking you as spam.
List hygiene
We remove invalid addresses and long-inactive subscribers. Before removing inactive ones, we send a re-engagement email to bring back those still interested.
Domain warm-up
If your domain or email platform is new, we increase sending volume gradually, so mailbox providers learn to trust you.
Reputation monitoring
We track spam complaints and your domain’s reputation in Google Postmaster Tools and Microsoft SNDS, and act before problems hit your inbox placement.
We work in your email platform
If you already have an email platform, we work in it. If not, we help you choose one based on your list size, budget and the integrations you need.
- Klaviyo
- Mailchimp
- Hub
Spot - Active
Campaign - Brevo
- Omnisend
and other popular platforms
Let’s estimate your email marketing cost
Answer 5 questions and leave your website and email. We’ll send you a cost estimate and suggest which emails to start with.
Step 1 of 6
What kind of website do you have?
Step 2 of 6
How many contacts are on your list?
Step 3 of 6
What’s happening with your emails now?
Step 4 of 6
What do you need?
You can pick severalStep 5 of 6
Which email platform do you use?
Step 6 of 6
Where should we send your estimate?
How we launch email marketing
You see every email before it goes out: copy, design and coding are approved separately. From you: information about your products or services, account access and approvals.
Brief and review
- We look at your business, customers and competitors, and at your current emails, list and platform. If you already send emails, we review their results.
- From you: answer the brief questions, give us access to your email platform and site, pay for the work.
Strategy
- We build a lifecycle map: which flows and campaigns we launch, for which segments and in what order.
- From you: approve the lifecycle map.
Email production
- We write the copy, design and code the emails, and prepare signup forms for your site.
- From you: approve the copy, design and coding of each email.
Setup and launch
- We set up your email platform and domain, connect the platform to your site and CRM, send test emails and check how they look in different inboxes. Then we turn on the flows.
Analytics and growth
- We monitor deliverability, test subject lines and offers, and add new flows. Once a month we send a report and a plan.
- From you: tell us about promotions, new products and changes to your range or services.
How much email marketing costs
The price is for our work. Your email platform is billed separately at its own rates, which depend on list size and number of emails.
from$605one-time
Automated email flow
- Included
- Flow scenario
- Email copy
- Design and coding
- Automated sending setup
- Analytics check after launch
- Best for
- Launching a welcome series, abandoned cart or another flow
from$855per month
Email management
- Included
- Regular campaigns from a content calendar
- Copy, design and coding
- List segmentation
- Deliverability monitoring
- Monthly report
from$915per month
Full-service email marketing
- Included
- Strategy and lifecycle map
- List growth on your site
- Automated flows
- Regular campaigns
- Site and CRM integration
- A/B testing
- Monthly revenue report
The final price depends on the number of emails, segments and integrations. We confirm the exact amount after a brief. Paid in advance — one-time work before we start, monthly work at the start of each month.
Estimate your costAlready sending emails? Start with an audit
We review your emails from the last three months and tell you what to fix first. You get a report with recommendations and a prioritized fix list.
- Deliverability and domain authentication: SPF, DKIM, DMARC, sender reputation
- List health and signup forms
- Automated flows: which are missing and which underperform
- Campaigns: opens, clicks, unsubscribes and revenue
- Integrations with your site and CRM
- Why emails land in spam
How we work on your emails
You pay for ongoing work month to month, so every month you decide whether to continue.
Nothing goes out without your approval
You approve the copy, design and coding of every email before it’s sent.
Your list and platform stay yours
The email platform account is in your company’s name. Subscribers, templates and data stay with you, even if you stop working with us.
We only email people who signed up
We send emails to subscribers who opted in. Every email includes an unsubscribe link and your business’s postal address, as the US CAN-SPAM Act requires — this also keeps emails out of spam.
Email connects with your site and ads
We build websites and run Google Ads and SEO, so we add signup forms to your site ourselves, and new contacts from ads and search go straight into your email flows.
When a business needs email marketing
These are the most common reasons companies come to us.
You need repeat sales
A customer bought once, and you want them to come back. Emails remind them about you without paying for every contact, as you do with ads.
New customers cost more every year
Acquisition costs keep rising, so it pays to earn more from people who already visited your site or left their contact details.
You have a list but no emails
Customer and subscriber contacts pile up in your CRM or email platform, but emails aren’t sent, or go out only now and then.
You send emails, but results are weak
Emails land in spam, open rates drop, and it’s unclear how many sales email brings. In this case, we start with an audit of your current emails.
Email marketing questions
How much does email marketing cost?
An automated email flow starts at $605 one-time, email management at $855 per month, and full-service email marketing at $915 per month. Your email platform is billed separately at its own rates.
How much does an email platform cost?
It depends on the platform, the size of your list and the number of emails you send each month. We’ll help you choose a platform that fits your goals and budget, and if you already have one, we’ll work in it.
Can we email a purchased list?
We don’t. Major email platforms, including Klaviyo and Mailchimp, prohibit purchased lists in their terms, and emailing people who never signed up leads to spam complaints and a blocked domain. We grow your list through signup forms on your site.
How soon will we see sales?
Automated emails, such as abandoned cart, start bringing orders in the first days after launch. Campaigns need 2–3 months: during that time we test subject lines, offers and send times and keep what works.
How often should we send emails?
It depends on your business. An online store usually does well with 1–2 emails a week, a service business with 2–4 a month. We set the exact frequency based on open and unsubscribe rates.
Our emails go to spam. What can we do?
We check your domain settings, its reputation in Google Postmaster Tools and Microsoft SNDS, your list for invalid and inactive addresses, and the emails themselves. Then we fix the settings and clean the list.
Which email platforms do you work with?
Klaviyo, Mailchimp, HubSpot and other popular platforms. If you already have one, we work in it.
Do we need to connect email to our site and CRM?
For automated emails, yes: the platform needs to know about carts, product views and orders. Shopify connects to most email platforms through ready-made apps. If your site runs on WordPress, we connect it ourselves; for other platforms, we prepare instructions for your developer.
How do we know email pays off?
We add UTM tags to every email, so GA4 shows how many orders and how much revenue email brought. We compare that with the cost of our work and the platform.
Can we start with an audit of our current emails?
Yes. We review your emails from the last three months: deliverability, opens, clicks, unsubscribes, sales and why emails land in spam. You get a report with recommendations and a plan for what to fix first.