Market and competitor research
We look at search demand in your niche and area, cost per click, and your competitors’ ads and offers. Based on this data, we forecast your budget and cost per lead.
What Google Ads setup and management includes
We run your ads on Google Search, Shopping, YouTube and the Google Display Network — websites and apps that partner with Google. Campaigns are built on keyword research: the searches people use to find your products and services.
Keywords and negative keywords
We collect searches for your products, services and customer problems, group them, and exclude irrelevant ones from the start: “jobs”, “DIY”, “used”, “salary”.
Campaigns for your goal
Search, Performance Max, Shopping campaigns for online stores, Display and YouTube, and remarketing — showing ads again to people who have already visited your site. We split campaigns by product line or service, so you see results for each.
Ads
We write ad copy for each ad group, choose images, and add sitelinks, callouts and prices. Each ad leads to the page for that service or product, not to the homepage.
Conversion tracking
We set up conversions in Google Ads and GA4 through Google Tag Manager: leads, calls, orders and payments. If leads go into your CRM, we import closed deals back into Google Ads, so you see which ads lead to sales and bidding learns from real revenue.
Ongoing optimization
Every week we review search terms, shift budget to campaigns with a lower cost per lead, and test ads and bidding strategies.
Landing page recommendations
We look at your landing pages through the eyes of a visitor who came from an ad and tell you what to change so the traffic brings more leads. We can make the changes ourselves.
Let’s work out the ad budget your site needs.
Estimate your budgetHow we run Google Ads for online stores and for service businesses
The principles are the same, but the tools differ. A store needs sales across the whole catalog; a company that sells services needs leads from the right customers.
- We launch Shopping and Performance Max campaigns from your product feed in Google Merchant Center: shoppers see the product with a photo, price and availability right in the ad.
- Before launch, we check the feed: prices and availability match the site, and out-of-stock items aren’t advertised.
- We bring back people who viewed products or added them to the cart but didn’t check out.
- We split the budget by category based on margin: more goes where orders pay off.
- We track add-to-cart, checkout and purchases with order value, so Smart Bidding can optimize for return on ad spend (ROAS).
- We run a campaign for each service, and each ad leads to that service’s page.
- We filter out irrelevant traffic: in B2B — consumers, job seekers and students; for local businesses — clicks from outside your service area.
- If there are too few leads for Smart Bidding to learn from, we add micro-conversions: clicks to contacts, price list downloads, form starts.
- B2B decisions take time, so remarketing keeps you in front of buyers while they compare vendors.
- We set an ad schedule — for example, business hours, when companies look for vendors and contractors.
Let’s estimate your ad budget
Answer 5 questions and leave your website and email. We’ll send you a forecast: budget, number of clicks and estimated cost per lead.
Step 1 of 6
What kind of website do you have?
Step 2 of 6
Who are your customers?
Step 3 of 6
What’s happening with your ads now?
Step 4 of 6
Where do you want to get customers from?
You can pick severalStep 5 of 6
What monthly ad budget are you planning?
Step 6 of 6
Where should we send your forecast?
How we launch and manage your ads
Launch takes from 5 business days. From you: account access, information about your products or services, and ad approval.
1 dayBrief and access
- We discuss your products or services, customers, locations and which leads count as qualified for you. We get access to Google Ads, GA4 and Google Tag Manager, or create new accounts in your company’s name.
- From you: answer the brief questions, grant access, pay for the first month.
2–3 daysAudit and keywords
- If you’ve run ads before, we look at which searches and campaigns the budget went to. We build keyword and negative keyword lists, plan the campaign structure and forecast the budget.
- From you: for a store — a link to your product feed or access to your Merchant Center or store admin.
2–3 daysSetup
- We build campaigns, write ads and set up conversion tracking.
- From you: approve the ads and add a payment method in Google Ads, or transfer the ad budget to us.
2–4 weeksLaunch and first weeks
- Campaigns gather data and Smart Bidding learns. During this time, we check every day which searches trigger your ads and add negative keywords.
MonthlyOngoing management
- We optimize bids and budget, test ads and expand reach. Once a month we send a report: leads or orders, their cost, spend by campaign and next month’s plan.
- From you: pay at the start of each month, tell us about promotions and changes in prices or product range, and let us know which leads turned into sales.
How much Google Ads management costs
The ad budget is paid separately: directly to Google or through us.
Setup and management$930per month
No separate setup fee: the first month costs the same as every month after.
- Included
- Market and competitor research
- Keywords and negative keywords
- Search, Performance Max and Display campaigns
- Remarketing
- Ad copy
- Merchant Center feed check and Shopping campaigns for stores
- Conversion tracking in Google Ads and GA4, CRM import
- Weekly optimization
- Monthly report
Paid in advance at the start of each month.
Estimate your budgetWhat to know before we start
You pay month to month, so every month you decide whether to keep working with us.
The account is in your name
Your Google Ads, GA4 and Tag Manager accounts belong to your company. If you stop working with us, the campaigns and all the data stay with you.
Pay for ads the way you prefer
Pay Google directly with your company card, or transfer the ad budget to us and we’ll pay Google for you. You get invoices either way.
Nothing goes live without your approval
Before launch, we send you the ad copy, images and the pages the ads lead to.
See results anytime
You always have access to the data in Google Ads and GA4, and once a month we review the results with you.
You know the budget before launch
Before launch, we forecast clicks and cost per lead for your niche and area. If your budget isn’t enough even to gather data, we’ll tell you before you spend anything on ads.
When you need Google Ads
These are the most common reasons companies come to us.
You need leads and sales now
You’ve just launched your site or a new line of business. SEO brings traffic within a few months, while ads start bringing visitors as soon as campaigns go live.
You want to test demand
You’re launching a new service, product or location and want to know whether there’s demand and what a lead costs before investing further.
You run ads in-house
Campaigns need daily work: search terms, bids, budget, ads. You can hand this work to specialists and focus on sales.
You need more leads from ads
Your campaigns are running and you want to grow: new locations, formats and audiences, at a cost per lead that still pays off.
Google Ads management questions
How much does Google Ads management cost?
There are two parts. The first is our work: setup and management cost $930 per month, and the first month is the same price. The second is the ad budget you pay Google for clicks — directly or through us.
What ad budget do I need?
It depends on the cost per click in your niche and how many leads you need. For the estimate, we check bids for your keywords in your area and give you a forecast: budget, clicks and estimated cost per lead. If the budget isn’t enough even to gather data, we’ll tell you before launch.
How soon will I get leads?
Clicks start once your ads pass Google’s review. For the first 2–4 weeks, campaigns gather data and Smart Bidding learns while we filter out irrelevant searches, so a lead usually costs more at this stage. After that, the cost per lead usually goes down.
Google Ads or SEO — which should I choose?
Ads bring traffic right away, but only while you pay for clicks. SEO takes a few months to show results, but search traffic doesn’t depend on your ad budget. Many companies combine them: ads bring leads now while the site grows in search.
Which Google Ads campaign types do you run?
Search, Performance Max, Shopping, Display, YouTube and Demand Gen, plus remarketing. We choose the mix based on your goal: for a store, it’s usually Shopping and Performance Max; for a service business, Search campaigns for each service.
Our store has thousands of products. How do you advertise the whole catalog?
The core is Shopping and Performance Max: Google builds ads from your product feed, so the ads cover your entire range. Categories that bring most of the revenue also get their own Search campaigns.
Our store doesn’t have a product feed. What do we do?
Most platforms, including Shopify, can send a feed to Google Merchant Center out of the box — you just need to check the settings. If your store runs on WordPress and WooCommerce, we’ll set up the feed ourselves; for other platforms, we’ll prepare instructions for your developer.
We need leads from businesses, but consumers keep coming. What can be done?
We add negative keywords, split campaigns by search type and state business terms in the ads: contracts, wholesale pricing, minimum order. This filters out some consumers before they click.
Can you update ads for promotions and new products?
Yes. Let us know about a promotion, a new product or a price change, and we’ll update the ads and campaigns.
We already run ads. Where do you start?
With an audit: which searches triggered the ads, which pages the traffic went to, and whether conversion tracking works. We keep what works and rebuild the rest.
How do I know the ads pay off?
We compare the cost of a lead or order with what you earn from a customer. This needs sales data: which leads became deals and the margin by category. If leads go into your CRM, return on ad spend is visible for each campaign.
Can we advertise in several cities or states?
Yes. We set separate bids and budgets for each location, and create separate campaigns when needed, so you see the cost per lead for each.